It’s a fact that we protect what we love. Creating river access and a human habitat that people love and protect is what drives us.

VISION A city in love with its river.

MISSION Transform Portland’s relationship with the Willamette River.


1. Build it – create a human habitat and more accessibility points to the Willamette River in Portland.

2. Use it – inspire people to connect with the Willamette River and embrace it.

3. Love it – facilitate conservation, education, and stewardship of the Willamette River and Watershed.

With the help of many volunteers, donors, sponsors, city officials, and untold others (with a shout out to the Big Pipe), our river is being revitalized and getting some much-needed love.